Nonprofit Health Check
How healthy is your nonprofit, really?
Rate each statement from 1 (strongly disagree) to 5 (strongly agree). It takes about five minutes, scores six areas of nonprofit health, and points you to your best next step.
Answer honestly. This is a checkup, not a test, and the clearer the picture, the better your plan.
Vision & Leadership
We have a clear, written vision and case for support that our team can articulate.
Leadership is shared - the organization does not depend on one person.
We set measurable goals and review them regularly.
We are developing new leaders and board members intentionally.
Decisions are guided by our mission and the outcomes we exist to create.
Outreach & Awareness
We understand the real needs of the community we serve.
We have an active, multi-channel outreach effort.
Our team and supporters regularly invite others to get involved.
We have a meaningful digital and social presence.
We attract a steady flow of new prospective supporters.
Supporter Experience & Onboarding
First-time supporters feel genuinely welcomed and valued.
We capture contact information from most new supporters.
We thank and follow up with new supporters within 48 hours.
A healthy percentage of first-time donors give or engage again.
We have a clear path from first touch to committed supporter.
Engagement & Community
A significant share of our supporters are actively engaged (giving, volunteering, advocating).
We offer a clear pathway to deeper involvement.
Supporters are growing in their commitment to our mission.
We communicate consistently and meaningfully between appeals.
Our relationships with supporters go beyond the ask.
Programs & Impact
Our programs and events are well-prepared and effective.
Our work delivers authentic, visible impact.
Our messaging is clear, credible, and compelling.
We serve the people in our care well.
Supporters would describe their experience with us as excellent.
Finances & Generosity
We operate on a transparent, realistic budget.
Giving is healthy and growing.
A majority of our supporters give regularly, ideally monthly.
We steward and acknowledge gifts intentionally.
We have (or are building) an operating reserve.
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