03
Weeks 9–12 · Toward 50 - a memorable first impression
Launch & Welcome
Deliver a strong launch campaign with a great supporter experience and relentless follow-up.
What to do in this phase
4 key steps
These are the same items you can check off in your progress tracker.
Plan an engaging launch campaign
Tell a clear story of the problem, your solution, and an obvious way to give or get involved; share it live and online. Keep the ask specific and easy to act on.
Try this: Rehearse the campaign and test every donation link the week before.
Prioritize supporter experience & inclusion
Train a welcome team for both in-person and online supporters. Use simple digital sign-up and send a warm, prompt thank-you.
Try this: Thank within 24 hours; make every new supporter feel personally seen.
Follow up with a personalized system
Capture every contact and run a 48-hour follow-up cadence: same-day thank-you, next-day personal call, an impact email, and a week-two second touch.
Try this: Strong follow-up can lift second-gift and retention rates dramatically.
Evaluate and adjust with data
Gather feedback via short surveys and review giving and engagement metrics weekly; pivot quickly.
Try this: Review every week for the first six weeks.
What good looks like
- 50+ supporters at launch
- 80%+ of supporters' contact info captured
- 60% give or engage again within four weeks
- A clear, specific ask tested end to end