Weeks 5–8 · Toward 50 - growing your base of support

Outreach & Invitation

Build awareness using multi-channel campaigns and community partnerships, reaching the people who already care about your cause.

What to do in this phase

4 key steps

These are the same items you can check off in your progress tracker.

Know your community deeply

Conduct a needs assessment, including digital surveys. Understand who your supporters are and what moves them so your outreach truly resonates.

Try this: Run an online poll about the needs and outcomes your audience cares about.

Launch multi-channel campaigns

Use email, personal outreach, social media, and SEO-optimized content. Partner with local organizations and run targeted ads with compelling, story-driven video.

Try this: A focused ad budget can drive 8–15 inquiries per week - track cost per inquiry.

Leverage relationships & networks

Equip every team and board member to invite and introduce. Personal stories shared online and in person outperform any brochure.

Try this: Train the team on simple invitation scripts; each member brings 3–5 prospective supporters.

Promote online with a content strategy

Post short videos, beneficiary stories, and impact updates. Optimize for the platforms your audience actually uses.

Try this: Schedule about 3 posts per week and build an audience before launch.

What good looks like

500+ outreach impressions
50–75 interested supporters in the pipeline
Each team member invites 3–5 people
Email/contact list of 100+

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