Weeks 1–4 · Toward 25 - your founding supporters

Vision & Foundation

Establish a clear, mission-driven vision and lay the groundwork - a compelling case for support, a capable core team, and digital readiness.

What to do in this phase

4 key steps

These are the same items you can check off in your progress tracker.

Define your vision with SMART goals

Clarify the mission, values, and the change you exist to create. Write a concise vision and a case for support, then set Specific, Measurable, Achievable, Relevant, Time-bound goals (e.g. "Secure 20 founding monthly donors by Week 4").

Try this: Host a 2-hour planning session with your board and key stakeholders.

Build a core team with diverse skills

Recruit 5–10 committed people, including digital-savvy volunteers for online outreach. Look for mission alignment and complementary skills (fundraising, communications, program delivery).

Try this: Use your network and social channels to invite; build a team ready for hybrid engagement.

Establish your presence & digital infrastructure

Pinpoint the community and need you serve, then set up the essentials: a clear website, a working donation page, and active social profiles.

Try this: Research your community's needs; stand up your site, giving page, and socials before you launch.

Develop a launch plan with a budget

Set a launch date and a realistic budget including digital tools and ads. Outline expenses and a simple fundraising plan (online giving, a founding-donor appeal).

Try this: Plan for a buffer - overestimate costs by 10–20%.

What good looks like

Core team of 5–10 members
100% vision alignment among the team
Launch date set and budget approved
Website + donation page live

Outreach & Invitation →